Privacy Policy

Thank you for visiting us online. At McDonald's, we strive to do everything we can to respect the trust customers have in our brand and our commitment to your privacy is no exception. We are committed to protecting and safeguarding consumer privacy, especially for children.

McDonald's (China) Co., Ltd. (“McDonald's”) is pleased to provide information on our privacy policy (the “Policy”). Please be assured that McDonald's uses its best efforts to protect the privacy of visitors to this web site.

The information covered by the Policy includes, but not limited to, the personal information collected through the services available on our website located at McDonalds.com.cn, 4008-517-517.cn and the website or application that link to this Policy and are operated by McDonald's in China, the personal information collected from the communication and exchange platform built on the application of network and mobile technology (e.g., social media), and the personal information collected during the activity or business program organized or arranged by McDonald's.

1.Types of Information We Collect and How It Is Used

McDonald's only gathers personal information, such as, first and last names, phone numbers, addresses and email addresses, when voluntarily submitted by you. For example, the personal information McDonald's collects may include:

  • If you create a McDonald's-related account (such as a McDonald's Club account or an account for McDelivery) - your username, your gender, your birthday, your region, your contact address/delivery address, your email account, your telephone number, the frequency you receive McDonald's service and other relevant personal information;
  • If you use McDonald's applications, the information such as your location;
  • When you participate in any McDonald's program or a particular function, the personal information as needed to carry out the program or the particular function.

You are free to decide not to provide any personal information to McDonald's. Please note that under certain circumstances, if you choose not to provide the required information, you may not be able to receive some of our services or take advantage of all the features of our websites or applications.

The personal information collected by McDonald's is used only for the purpose indicated when the information was collected and other directly relevant purposes, which include, but not limited to, the following:

  • Process your order and payment, and provide relevant services;
  • Process your inquires about McDonald's products and service and respond;
  • Get you feedback on our products and service, web sites or applications;
  • Participate in the program or the particular function organized by McDonald's;
  • Verify your identity and update our records;
  • Count our users statistics and analyze data.

2. Sharing of Personal Information

McDonald's may share personal information within the McDonald's Family. The McDonald's Family includes McDonald's (China) Co., Ltd., our franchisees, our subsidiaries and our affiliates. Any use of this information by the McDonald's Family will comply with this Policy.

Companies may be engaged by McDonald's to perform a variety of functions, such as, fulfilling orders, assisting with promotions and market surveys, providing technical services for our web sites and applications, etc. These companies (“contractors”) may have access to personal information if needed to perform such functions. However, these companies may only use such personal information for the purpose of performing that function and may not use it for any other purpose.

McDonald's may share or need to transfer personal information to entities of the McDonald's Family or companies engaged by McDonald's to perform the functions described above, which are located in countries or jurisdictions outside of China. The laws governing privacy protection in these countries or jurisdictions may differ from the laws in China. McDonald's will comply with the laws of China on personal information protection to ensure that similar and/or comparable standards for personal information protection under these laws are maintained by the overseas entities of the McDonald's Family and overseas companies which are recipient of your personal information. By your voluntary submission of personal information to us, you are consenting to the disclosure, transfer and use of your personal information outside of China for the purposes described in this Policy.

McDonald's does not sell, transfer or disclose personal information to third parties outside the McDonald's Family save as mentioned above. However, with your permission, we will, on occasion send marketing materials on behalf of our business partners on their products or services which may be of interest to you. You will be asked if you wish to receive marketing materials from these McDonald's business partners. If you elect to receive such marketing materials, McDonald's will not share your personal information with such partners but will rather send a communication to you on behalf of such partners.

McDonald's reserves the right to use or disclose any information as needed to:

  • Satisfy any laws and regulations;
  • Protect the integrity and the legitimacy of the web sites, applications, activities or particular events;
  • Fulfill your requests;
  • Cooperate in any administrative or judicial investigation or an investigation on a matter of public safety;

3. Security of Personal Information

McDonald's takes proper administrative measures and technical means to protect the security of your personal information, and prevent them from unauthorized search, disclosure and loss, leakage, damage and distortion.

McDonald's, McDonald's Family members, employees of McDonald's Family, business partners of McDonald's and all third parties who are permitted to collect your personal information pursuant to this Policy, are required to comply with the duty of confidentiality.

4. Children's Privacy

McDonald's understands the importance of privacy to visitors to our web sites. We are especially committed to protecting the privacy of children who visit our web sites. This section is designed to elaborate our endeavors regarding our practices with respect to the protection for personal information of children under the age of 18.

We may offer many features on our web sites, like games, which do not require a child to provide any personal information. On occasion, however, we may collect personal information, such as an email address, from children as part of an activity. For example: We may collect a child's email address to notify the child if he or she has won or lost a contest. In that event, we will notify the child using the email address the child supplies. We will not keep the address or use it for any other purpose. McDonald's will not condition a child's participation in any online activity on the child's disclosure of more personal information than is reasonably necessary to participate in that activity.

We will not knowingly collect other personal information from a child, such as a name, a postal address or telephone number, without the consent of a parent or guardian.

We urge parents to regularly monitor and supervise their children's on-line activities.

5. Access

You are in control of any personal information you provide to us. If at any time, you would like to correct the personal information we have about you or if you would like to change your preferences for contacts from us, you can let us know by contacting us at the email or postal address listed below.

When you opt in to receive the updates about our products, service or marketing program or other marketing information, we will send you the information; in addition, you can opt-out of receiving such information by changing your online settings, or by cancelling the subscription by following the unsubscribe links/procedures on any marketing information sent to you.

6. Cookies

“Cookies” are pieces of information that a web site transfers to an individual's hard drive for record-keeping purposes. Cookies allow the web site to remember important information that will make your use of the site more convenient. Like most web sites, McDonald's uses cookies for a variety of purposes in order to improve your on-line experience. For example, we track the total number of visitors to our site on an anonymous aggregate basis. We may also employ cookies so that we remember you when you return to the site, to keep track of the items in your shopping cart if you purchase merchandise online, to administer certain contests and sweepstakes and to help customize your McDonald's web experience. We may associate personal information with a cookie file in those instances.

Use the options in your web browser if you do not wish to receive a cookie or if you wish to set your browser to notify you when you receive a cookie. Click on the “Help” section of your browser to learn how to change your cookie preferences. If you disable all cookies, you may not be able to take advantage of all the features of this web site.

7. Links to Other Sites

We may offer links to sites that are not operated by McDonald's when we provide programs for McDonald's products and service on these sites. If you visit one of these linked sites, you should review their privacy and other policies. We are not responsible for the policies and practices of other companies, and any information you submit to those companies is subject to their privacy policies.

8. Other McDonald's Web Sites

All McDonald's web sites operated by McDonald's (China) Co., Ltd. will adhere to this privacy policy. The policies of some McDonald's sites may vary, however, because of local customs, or due to circumstances unique to that site. In all cases, however, sites operated by McDonald's (China) Co., Ltd. will honor the commitments to our customers set forth in this policy regarding the collection and use of personal information.

9. McDonald's Franchisee Web Sites

Some McDonald's restaurants are owned and operated by franchisees, who are independent legal entities. Some franchisees also operate web sites. In many cases, franchisee sites follow this privacy policy. However, please review the privacy policy of each site to determine the privacy policies of that site.

10. Changes to our Privacy Policy

This privacy policy is effective as of January 2014. From time to time, it may be necessary for McDonald's to change this privacy policy. If we change our policy, we will post the revised version here, so we suggest that you check here periodically for the most up-to-date version of our privacy policy. Rest assured, however, that any changes will not be retroactively applied and will not alter how we handle previously collected information.

The Chinese version of this Policy shall prevail in case of any discrepancies between the Chinese and English versions.

11. How to Contact Us

If you have any questions regarding our Privacy Policy, please contact us at:

McDonald's (China) Co., Ltd.
Privacy Protection
18/F, Innov Tower, Block A, 1801 Hongmei Road
Shanghai 200233, P.R.C.